Board Success Series #3: Developing a Recruitment Strategy

Turning Strategy into Action

In the previous posts of the Board Success Series, we discussed defining long-term goals and identifying the ideal board member profiles. Now that you know what you need, it’s time to develop a recruitment strategy that will help you attract and engage the right candidates.

Finding the right board members requires more than just advertising an opening—it’s about actively pursuing the individuals who will bring the expertise, passion, and alignment your nonprofit needs. In this post, we’ll explore the steps involved in building an effective recruitment strategy.

Step 3: Developing a Recruitment Strategy

Recruiting the best board members for your organization requires a proactive and thoughtful approach. Here’s how to create a strategy that will bring the right people on board:

1. Networking: Tapping Into Existing Connections

The first place to start is within your own network. Reach out to current board members, staff, volunteers, and donors to tap into their connections. These individuals already understand and support your mission, making them valuable resources in identifying potential candidates. Additionally, consider attending industry conferences, community events, or nonprofit gatherings to expand your network and meet professionals who align with your nonprofit’s goals.

2. Publicizing Openings

While networking is essential, don’t overlook the power of publicly announcing board openings. Utilize your nonprofit’s website and social media platforms to share these opportunities with your audience. Be clear about the role’s responsibilities, the commitment required, and the specific skills or experience you’re seeking. Beyond your own channels, consider posting on industry-specific job boards or nonprofit recruitment websites to attract professionals who may be looking for board service opportunities.

3. Candidate Outreach: Building Relationships

Board recruitment goes beyond posting an opportunity—it requires building relationships with potential candidates. Once you identify prospects, reach out through personalized emails, phone calls, or informal meetings to gauge their interest. Focus on explaining how their expertise can make a direct impact on your nonprofit. Developing relationships early will help ensure that your candidates are engaged and excited about the prospect of joining your board, rather than feeling like they’re just filling a vacancy.

A Strategic Approach to Board Recruitment

Developing a well-rounded recruitment strategy is key to ensuring your board is filled with members who are not only capable but also enthusiastic about contributing to your nonprofit’s success. By leveraging your network, publicizing openings, and focusing on relationship-building, you’ll position your organization to attract the best candidates.

Are you ready to take your board recruitment efforts to the next level? We can help you design a recruitment strategy that works for your nonprofit. Reach out to us today, and let’s start building a stronger, more effective board together.